Hey there!
My name is Olena and my passion is women’s fashion.
Welcome to my world!

About Olena

I was born and raised in Kyiv, Ukraine. After graduating from the Kyiv Academy of Design, I moved to New York City to further my studies at the Fashion Institute of Technology. I’ve always had a dream to be able dress women in beautiful stylish clothing that will make them look beautiful and feel confident about themselves.

Throughout my carrier, I’ve sold my designs as ‘private label’ to many retail stores in the U.S., including Macy’s, Bloomindales, Nordstrom, Kohl’s, J.C. Penney, Walmart and many others. I’m very proud to continue to challenge myself when focusing on fashion trends and new fabrications while staying current with global market changes.

As a fashion industry veteran with 25 years of experience, I founded Wear 2 Conquer with a deeply personal mission. I was inspired by my mother-in-law, a breast cancer survivor who endured over 700 dialysis treatments.

During her medical journey, I noticed a critical gap in patient clothing – the need for functional, comfortable, and dignified apparel. Watching her struggle with clinical environments and uncomfortable clothing sparked my vision to create something better.

My background in fashion design allowed me to develop specialized port access clothing or patients undergoing dialysis and chemotherapy. Each garment is carefully designed with easy access points, warmth, and style in mind.

Wear 2 Conquer isn’t just a clothing line – it’s a compassionate solution that helps patients maintain their dignity and comfort during challenging medical treatments. Our shirts feature innovative design elements like strategic snaps and adaptive fabrics, ensuring both medical functionality and patient confidence.

Our mission is simple: to transform the patient experience, one garment at a time.

Specialties

My specialties are creativity, leading teams, brand design, private brands, merchandising and development from conception to final execution in Contemporary, Missy, Juniors, Plus, and Kids.

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